Thanks to Ulrike Reinhard, blogger and producer on Who is Who, here at the bottom you can find the podcast of the keynote speech that Tim O’Reilly addressed to the public yesterday night. Following you can find my personal notes.
To say it in few words, Tim spoke passionately about "doing things well". From the beginning of the hardware assembly, to his Make Magazine and Burning Man (photo), up to the foreseeable innovations of Web 2.0, Tim really overcharged the audience with his strength and arguments. "Don’t think about the software, think what data are you going to manage" has been his first raccomendation, and this is crucial, because "If you don’t have a strategy for self-improving the data, you’re not a Web 2.0 company". But if data analysis is a usual aspect for any business, the kind of observations you can collect with a Web 2.0 approach is of a higher level – usage pattern, automatic profiling and the whole, up to behavioural targeting.
But this is only the foundation of what can be built, even on top of the actual Web 2.0 applications, that need to be better built. Perspectives are amazing: "sensors" are the next cool thing, from the software ones – he made the example of Last.fm’s plug-in, that learns your habit without asking you to declare preferences – to the hardware. "Integration" seems to be his keyword, even if never pronounced, and he suggested to study better how Apple’s iTunes is designed, saying that "it is one of the best 2.0 applications ever", to understand the model.
This is now: Web 2.0 is building from the already know experiences up, because "Web 2.0 naturally goes towards consolidation and aggregation", and in this the "big guys" has a growing force. But innovation and good design still gives us the chance to answer.