At a panel with Lee Bryant, Sam Lawrence, Laurent Gasser, hosted by Brady Forrest from O’Reilly. Let’s listen.

Addressing efficacy of Web 2.0 tools and models in corporations, we’re still stuck with the “culture” problem. Bryant: “organizational models of the majority of companies are still mainly based on an american thinking of the 1930′s”. Lawrence:” Skills have to evolve together with paradigms”.

The point that panelists agreed most is that technology has the habit to think too much about the tools, while companies – of course – do concentrate on usage and problems (or, better, solutions). Actually, IMHO, I’ve found many positions, even the ones emerged from the public, too similar to what we already saw in years – e.g. lotus Notes and the “workgroup” approach, then e-mail adoption, access to public Internet or not, now the Web 2.0 stuff. I mean: of course these things have a development that is much faster than the adoption. The problem, indeed, is organizational – and I spoke with Lee Bryant briefly about this afterwords.

So the starting point seems to be – forever and ever – to show the real value, adapting the tools to the business issues… in the human way, if I can say it.