SUNNYVALE, Calif., Feb 24, 2010 (BUSINESS WIRE) — As part of its
ongoing commitment to be the center of people’s online lives, Yahoo
Inc. (NASDAQ:YHOO) today announced a global partnership with Twitter
to integrate Twitter’s real-time social experiences with more than 600
million people in Yahoo!’s global network. The integration is part of
Yahoo!’s commitment to provide personally relevant information to
people, from sources across the Web.
This partnership includes three primary elements:
1) People will be able to access their personal Twitter feeds across
Yahoo!’s many products and properties, including the homepage, Yahoo!
Mail, Yahoo! Sports, and others, letting them check in more easily on
what’s happening with the people and things they care about while on
2) People will be able to update their Twitter status and share
content from Yahoo! in their Twitter stream, so they can easily share
their Yahoo! experiences with their friends and followers on Twitter.
3) Yahoo! Search and Yahoo! media properties like News, Finance,
Entertainment, and Sports will include real-time public Twitter
updates across a variety of topics. Yahoo! Search users will
immediately see real-time Twitter results today; go to Yahoo! and try
Tweet and shout: @yahoo pumps up the social volume
Today’s Twitter partnership, along with Yahoo!’s recently announced
Facebook relationship, will transform Yahoo! into a highly
customizable social experience that lets people bring together and
unify their activity from their many social experiences across the
Web. Because of these connections, anyone with a Yahoo! ID can update
multiple social networks simultaneously and stay in touch with the
people and information that matter most at every moment of the day.
“Let me try to capture the enormity of this integration in 140
characters or less: We’re turning the key to the online social
universe — you will find the most personally relevant experiences
through Yahoo!,” said Bryan Lamkin, senior vice president, consumer
products group, Yahoo!. “We’re also simplifying people’s lives by
bringing their social worlds — and the world — together for easy
Add an exclamation point to your tweets
The Twitter integration also provides full access to the complete
Twitter public data stream, which Yahoo! will use to improve the
relevance and freshness of content across Yahoo! properties. This will
drive deeper user engagement, and create new and compelling
opportunities for developers, advertisers, and publishers.
“The information in one single tweet can travel light-years farther
with this Yahoo! integration,” said Twitter cofounder, Biz Stone.
“Tweets in more places brings relevance where and when you need it
The real-time Search integration is available immediately. Other parts
of the integration are expected to launch later this year.
Alberto D’Ottavi – http://Infoservi.it