How much does a social network user value? Economically, in dollars. It depends from company’s evaluation. Here’s the secrets of LinkedIn, Instagram, Facebook, Twitter and others.
LinkedIn LNKD is the heavyweight champ in this category. Based on its current market valuation and 202 million active accounts, investors are valuing it at $95 per user.
Instagram is at the bottom of the spectrum, despite the hysteria over its $1 billion sale to Facebook FB. At the time of the deal, it had 35 million users, meaning Facebook paid just $29 per Instagrammer.
Much of the social market, however, has settled neatly in between those two points. Facebook has a running value of $58 per user, while Pinterest and Twitter are right around $50 a head, based on recent financing rounds and network statistics. Working with that range, Goodreads’ 16 million users at $55 each would add up to a sticker price of $880 million.
via Amazon Likely Paid $1 Billion For Goodreads – Businessweek.
Emil Abirascid
Ci sono questi due contributi che ho incontrato nelle ultime settimane che mi hanno colpito per la loro distanza e per la loro identità. Sono il libro di Mario Calabresi “Cosa tiene accese le stelle” e uno speech tenuto per l’Entrepreneurship Corner della Stanford University da Mårten Mickos, CEO di MySQL, azienda svedese che ha fatto una exit da un miliardo di dollari, intitolato “Believe in Something Bigger Than Yourself “. Avrete già capito quale sia il collegamento, e perché sia importante non solo per le startup ma per l’Italia in generale: la fiducia.
